RIPLEY'S AQUARIUM

Enhancing indoor navigation through clear visual systems and strategic spatial cues.

Overview

This project focused on redesigning the existing wayfinding system inside the Ripley’s Aquarium parking structure. Our goal was to create a clear orientation experience that helps visitors confidently identify where they are and how to navigate to their destination. We designed a new system that blends practicality with storytelling by introducing themed building groups, directional graphics, regulatory signage, and orientation maps.

MY ROLE

Designed clear orientation maps and identification signage to improve visitor navigation across building levels
Created visual assets including color palettes, iconography, and thematic illustrations aligned with each aquatic zone
Developed high-fidelity signage prototypes and mockups to communicate clarity, consistency, and usability
Collaborated on presentation refinement to ensure the system was easy to understand and visually engaging

PROBLEM

To solve the problem, our team studied wayfinding principles used in public environments and adapted them to Ripley’s context. We developed four unique building zones — Whales, Fish, Turtles, and Penguins — each with its own color, illustrations, and signage visuals. From that foundation, we designed regulatory, directional, orientation, and identification signage to create a unified navigation system that feels intuitive and engaging.

OUTCOME

The final proposal presents a functional, scalable wayfinding system that communicates direction with clarity and personality. By tying navigational elements into aquatic themes, the system stays aligned with Ripley’s branding while improving user confidence and identifying key decision points. The final layouts clearly communicate orientation, reduce confusion, and create a smoother overall visitor journey.